Performance Insights PX
How it works
1
Pull advertising performance data from internal reports and digital marketing channels like Google, Meta, TikTok, etc.
2
Merge and structure data. No more endless and error-prone spreadsheet analysis and functions to perform content performance attribution.
3
Analyze data to identify performance gaps and opportunities.
Key benefits
Gain speed and agility
React to changing market conditions faster using real-time, self-service reporting. Eliminate repetitive manual reporting and dependence on BI teams, saving time and costs.
Improve performance
Mitigate risk and make proactive decisions based on live data to improve campaigns that aren’t meeting targets.
Boost revenue
Adapt performance-based strategies to optimize campaigns (ex. increase ROAS, CAC, and ROI) and identify new revenue opportunities.
Granular and real-time campaign insights
Access granular performance details to pivot and scale your campaigns on the fly:
- Real-time data on all campaigns and channels
- Full-funnel reporting, from impressions to ROI
- Analyze creatives and keywords on all channels with ROI metrics
- Easy onboarding and integration to your systems
Big picture reporting and helicopter view
Quickly build and customize dashboards that power informed decisions on short and long-term strategy:
- Independence from Business Intelligence and IT for quicker processes
- Save time and costs spent on continuous manual report and dashboard creation
- Overview of all campaigns and channel types
Top 3 features
Real-time reporting
Access live reporting and dashboards with fresh data on KPIs, like ROAS and CAC, to enable quick decision-making and proactive campaign adjustment.
Digital marketing funnel overview
Merge data from internal sources and external channels, including total impressions, clicks, conversions, costs, and profitability.
Easy A/B testing
Experiment with new content strategies and quickly identify the top performers to improve results across all channels continuously.
Explore more resources
All about P2C - Product-to-Consumer
P2C Management is the systematic approach to controlling, directing, and maximizing a commerce ecosystem.
5 ways AI can enhance your ecommerce
Explore a few applications where AI is making a difference and creating competitive advantages.
3 best performing Meta Advantage+ catalog ads
Learn how to set up these ads to turn connections into opportunities.
