Retail PX
How it works
1.
Import your product content from any source and format with just a few clicks.
2.
Enrich product content in line with retailers’ requirements and consumers’ interests with advanced AI tools.
3.
Share optimized and audience-tailored product content with any retailer you want.
Immediate impact on your business
Grow revenue
Reach any target audience by getting perfect, tailored product content to all your retailers.
Accelerate time-to-market
Get new products to market faster with smart features like AI data mapping and scheduled exports.
Increase conversion
Stay compliant with evolving data standards while providing your retailers with high-quality product content that increases conversion rates.
Product advantages
Complete commerce insights
Access comprehensive metrics and analytics on centralized dashboards to improve content performance per retailer, category, and brand. Effortlessly monitor consumer content trends to optimize your online product presentation.
Tailored content per retailer
Customize dynamic product content that matches your consumers’ interests and retailers’ requirements. Tailor your digital shelf to the season or for upcoming sales events.
Global channel visibility
Reach your target audience on more than just retail channels. Automatically syndicate your product data in required GS1, retailer, or marketplace formats, ensuring efficient content syndication.
Key features
Advanced collaboration
Streamline collaboration on product content, internally and with retailers using integrated collaboration functionalities.
Enhanced content designer
Create fully-styled product listings from pre-built design templates optimized for best performance.
Seamless global syndication
Distribute product content to retailers worldwide while ensuring all data is displayed accurately and consistently.
Content Portal
Create customized product catalogs per brand or category, and share these with retailers, partners, and internal team members.
GDSN Synchronization
Upload, maintain, and share high-quality product content automatically to GS1 GDSN, ensuring your trading partners have immediate access.
"Productsup helps us to optimize our product data and visuals for our retailers, drugstores, and pure players. As a result, we ensure consumers are correctly informed and that we provide optimized customer journeys."
"Productsup offers us the opportunity to take the next step in Digital Commerce, we move from generic content to exclusive content per retailer and personalized consumer content."
"Productsup helps us optimize our product information on various online channels. They are very flexible and like to think along with us."
"The way we present our portfolio to our online customers is a top priority within our e-commerce operation. Productsup facilitates and guarantees this process with a clear tool that enables optimized content for every customer."
Explore more resources
How we support Red Bull’s ecommerce optimization
Optimizing the online presence of the energy drink manufacturer across all online channels.
Overcome data challenges in CPG
Learn how to leverage AI for product content success.
How poor product data affects your brand
Why streamlined and accurate product data is essential for your own marketing operations.
